Stephen B. Kelly

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Social Media

I have extensive experience working with social media. As native to the digital age I have the skills to quickly adapt to the dynamic world of Internet and technology. Through my experiences I have developed a tremendous respect for the instantaneous nature of this medium, its ability to connect people and its function in the marketplace.

Social Media

AUFamDuring my last year as a student in Auburn University’s Public Relations Department I was an administrator, along with my classmates, of Auburn University’s social network, Auburn Family.  I completed administrative tasks such as adding new users, monitoring user submissions and producing editorial content.

I created and managed the social media for Cafe 123. I would use status updates to inform customers about the specials, upcoming events, news coverage and interact with regular customers. The page was a terrific source of feedback for the restaurant and customers with the convenient venue for dialog on business.

I developed an album advertisement for US Cafe's new location in Buckhead during my internship. I created a basic ad backdrop with the company's logo, location information and the key message about the new location. I added pictures from the grand opening to individual pictures and added them to an album on US Cafe's Facebook Page. I tagged each person in the pictures which cross-promoted US Cafe's new location and Facebook Page across those individual's profiles and other's minifeeds. The album was viewed over 500 times the day it went live.

Latest Projects

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After serving tables at Cafe 123 for over a year I took on the restaurant's public image as a side project.

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red cross

I volunteered in the Marketing and Public Affiars offices of The American Red Cross Mid-Alabama Region.

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